After discovering, learning, and falling in love with the Middle Eastern culture, Dubai felt as the new ‘American dream’. A city built through vision and hard work, a place in continuous development and growth. We also had our own vision. We wanted more freedom, more time for ourselves, financial independence and ultimately, we wanted to feel passionate about what we were doing. We decided to take advantage of all opportunities this new land had to offer.

We soon came to discover the local production resources this place had to offer when it comes to perfumery. This is when we partnered up with one of the most prestigious local oriental perfume maker to create and offer a unique product to the world and fragrances to remember. Over 70 years of perfumery history and expertise were applied to our exclusive formulas creation.

We wanted a perfect cultural mix reflected through our perfumes, the strongness of the oriental essential oils combined with the freshness of the Mediterranean scents. Perfumes have a strong impact on our memory and well-being, and we decided to create exclusive fragrances that would instantly take you to that special moment in time or would simply mark your unmatching individuality through day-to-day use.

Our vision shortly translated into proudly launching the first oriental perfumery with a Mediterranean twist in the world.